At WWDC in June 2024, Apple unveiled Apple Intelligence, bringing generative AI features across iPhone, iPad and Mac — with a strong emphasis on on-device processing and privacy, and a tie-up with ChatGPT for more complex requests.
The significance is reach. AI is arriving on hardware your team already carries every day, so writing help, summaries and smarter assistants will increasingly be a tap away with no separate app required.
Why this matters
- AI reaches everyone’s pocket — built into devices people already own and use.
- Privacy moves centre stage — on-device processing sets a new expectation.
- Mobile management matters more — business data on AI-enabled phones needs governing.
- Adoption will be organic — staff will use these features whether or not you plan for it.
What we’d advise
We help clients manage company and personal devices sensibly — embracing helpful AI features while keeping business data protected through clear policies and mobile device management.
Source: Apple, WWDC June 2024.